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    Rockfest 2011

    State Founder
    State Founder

    Posts : 2224
    Join date : 2009-11-24
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    Rockfest 2011

    Post by Simona on Tue May 17, 2011 10:50 pm

    Rockfest for city's new arena

    An eight-strong lineup of international and Kiwi acts will christen the soon-to-be-opened Claudelands Arena.

    The arena has signed up its first big gig with the EDGEtravaganza! rocking the new $68.4 million centre only weeks after it opens its doors on July 1.

    The large rock concert is a much-needed boost for the as-yet-untested venue, which has been struggling to attract new events in tough economic times.

    The lineup for the seven-hour rockfest was confirmed last Friday, with headline acts former Hamilton student and Australian Idol winner Stan Walker, Kidz of 88, Thirsty Merc, Zowie, Midnight Youth, Avalanche City, Illegal Musik Showcase and The Potbelleez.

    Hamilton-founded The Edge radio station said the opportunity to break in the new centre would allow it to reconnect with its roots. The station plans to drive people in from Tauranga, Rotorua and Auckland to help fill the 6000 capacity centre on Saturday, July 16.

    The event starts mid-afternoon.

    The concert is being held in conjunction with event promoter Solid Entertainment. The Edge marketing manager Emily Hancox said the station used to host the EdgeFest many years ago, and the concert gave the station the chance to re-enter the market.

    "Solid Entertainment were keen to put on a big event at Claudelands, and we were keen to go back to Hamilton and see if we could get Hamilton to support that," she said.

    The Hamilton City Council in February lowered its projections for the multipurpose facility's first year of operations, estimating the centre would bring in about $1.3m less than initially thought.

    The revised business case relies on 20 music and live performances being held at the arena and as of March 23 only one had been booked.

    Hamilton Mayor Julie Hardaker said the rock concert was a sign of confidence from promoters in the new events centre.

    Ms Hardaker said there had been a lot of interest in the facility because its size, and its facilities filled a gap in the market.

    Pre-sale tickets for the EDGEtravaganza! go one sale on May 30 and will be available from Ticketek from June 1.

    Waikato Times

    credit source:

    'Music is a language that everybody knows how to speak' SRW

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